Workshop: How to Develop Your Competitive Advantage and Grow Your Business

Most businesses are facing more and more competition and a decrease in customer loyalty.  It is crucial to have a clearly defined competitive advantage and to grow it.  The stronger your competitive advantage the more valuable your business. The biggest advantage to a growing competitive business is that it protects owners from fatigue.
 
Businesses struggling to compete without their own unique value are expensive to run and often unprofitable.   Potential customers are constantly bombarded with messages but without a clear competitive advantage you’re wasting marketing dollars and hindering your sales efforts.  Successful marketing efforts and consistent revenue performance depend on standing out from the competition in your team, product offering and how you go to market.
 
A growing business that is competitive in the market place gives you as the owner the best opportunity to enjoy the financial rewards you desire and the freedom you long for.  It also gives your business increased desirability if you ever decide to sell.
 
Here is what we will cover in our next Building Business Value Meeting.

• Understanding what you can leverage in your business to stand out from the competition
• Engaging your team and customers in growing your advantage
• Areas you can develop and how to make progress
• How to protect your competitive advantage