Workshop: Free Advertising with the NEW Boerne Community Events Calendars

Join us for a FREE educational workshop by The City of Boerne Visitor's Center where they will be presenting "Free Advertising with the NEW Boerne Community Event Calendars". This workshop will cover how to submit events to the calendars, do's and don'ts of submitting these events, and more!

Are you in charge of marketing your business events in the Boerne Community? If so, this will be a valuable workshop for you! The new community calendars are an all-inclusive location for the public to seek information about upcoming events and festivities. They are free marketing resources that local organizations and businesses can take advantage of to target residents and out of town guests.

BONUS MARKETING: Some events may also be included in other marketing initiatives orchestrated by City departments once they have been submitted to the calendar. 

If you have an upcoming event that fits the following criteria, we want it on the calendar!

• Events must be held within the City of Boerne or be of interest to a large segment of the local population.
• All events must be open to the general public and must have a broad appeal.
• Extend beyond a traditional customer/visitor experience.
• Fundraising events will not be included on the Visit Boerne calendar unless they have the potential to draw out-of-town visitors to stay in Boerne. This is at the discretion of the Visit Boerne team. However they may be applicable for the Community Calendar.

Other good things to know:

• Approved events may or may not also be promoted by the Boerne Visitors Center via social media, digital advertising, state-wide event calendar submissions, radio, e-newsletter, etc.
• The City of Boerne reserves the right to edit event listings for grammar, style, accuracy, and content.
• The City of Boerne reserves the right to deny any event.
• If your event requires a permit from the City of Boerne, it cannot be added to the calendar until  the permit is approved.
• Events should be submitted no less than 10 days prior to the start date of the event.

Examples of what is allowed:

• Retail Events- Trunk show, dinner, or special event with appetizers and drinks for shoppers, entertainment, swag, etc. Needs to have extra things beyond normal store hours/experience. (Why are you asking people to leave their house on a Tuesday evening?) Limited to quarterly per submitter/organization.
• 5Ks, 10Ks – Race fundraisers – Examples: Flag Run, Aid the Silent, Back the Badge, & Texas Eclipse Ring of Fire Run are examples of appropriate events
• Religious – Outreach events beyond the normal programming within the organization. Must be open to the public.  -  Examples: Shroud of Turin exhibit at St. Peters, Boerne Bright at FBC, A Walk in Bethlehem at St. Helena’s
• Special Food Events- Needs to be more than a meal, needs to have an entertainment component for people to enjoy (live music, activities, silent auction, etc.). 

 
Examples of what is not allowed:

• Weekly/monthly reoccurring events with little to no variation
• Anything outside Kendall County
• Anything that fails to align with the City’s mission, vision, and values

Notes: We will cover what events are appropriate for each of the new calendars (Visit Boerne & the Boerne Community Calendar).
Attendees will have the opportunity to submit applicable events during the workshop! We will work together, step by step, to cover, what information to include, photo requirements, categories & tags, creating a recurring event, & acceptance/rejection of events. First time only tasks will be covered including: creating your submitter account, venue listing, & organization listing.
 
What to bring: A laptop or iPad/tablet with Wi-Fi connectability.
All of your event information including:

• Event name
• Date(s) & time(s)
• Location (address)
• Organization/business information (business name, phone, website, business logo (logo is optional))
• 2-4 sentences describing your event. Written in the 3^rd person (they not we, their not our)
• Event link to additional information. Event website, Facebook event etc.)

IMPORTANT: A square (1:1 ratio) photo to represent your event (please bring your image pre-sized. We will not be covering image editing in this workshop).

The event is free to members and future members of the chamber!

Registration is required due to space. Registration fee is non-refundable.