Marketing Manager
SUMMARY:
The Marketing Manager manages and coordinates the activities and operations of the marketing department; develops and executes marketing programs and events, customer and internal communications initiatives, and production of marketing and sales materials.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
- Leads the development of all marketing programs and materials.
- Maintains a consistent corporate image throughout all marketing programs and materials.
- Assists in the development and executes customer and internal communications strategy.
- Designs annual catalogs and other sales/marketing materials.
- Provides input and support for the execution of various sales collateral.
- Manages all advertising, email marketing, and social media campaigns.
- Oversees update of company website content to ensure web content is consistent with corporate identity guidelines and regularly updated.
- Develops new product announcements and other press communications as needed.
- Reviews and approves all communications; edits all marketing communications.
- Develops, implements, and maintains procedures that enhance the efficiency of the marketing department.
- Reviews and prepares analyses and recommendations for modification and/or improvement of existing programs on an ongoing basis.
- Provides input in development and manages department budget.
- Keeps up to date on overall activities of the department identifying problem areas and taking corrective actions.
- Performs other related duties as assigned by management.
SUPERVISORY RESPONSIBILITIES:
None.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Strong organizational, problem-solving, and analytical skills
- Ability to manage priorities and workflow
- Proven ability to handle multiple projects and meet deadlines
- Excellent attention to detail
- Commitment to excellence and high standards
- Ability to direct and recommend cost-effective creative solutions
- Creative, flexible, and innovative team player
- Strong interpersonal skills.
- Ability to work independently and as a member of various teams and committees
- Ability to deal effectively with a diversity of individuals at all organizational levels.
- Excellent written and oral communication skills
- Excellent grammatical and spelling skills.
- Proven business acumen skills
EDUCATION and/or EXPERIENCE:
- Bachelor’s degree (B.A./B.S.) in related field or equivalent
- Two to four years related experience or equivalent
- Proficient in Adobe Photoshop and Indesign preferred
- Proficient in Word, Excel, and Outlook
COMPETENCIES:
- Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Design--Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
- Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
- Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
- Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Able to read and interpret written information.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit. The employee occasionally is required to stand and walk. The employee is occasionally required to use hands and fingers to handle, or feel; reach with hands and arms, climb or balance; stoop, kneel, crouch, or crawl, and talk or hear.
While performing the duties of this job, the employee is regularly required to use hands and fingers to handle or feel; talk or hear.
The employee is occasionally required to climb or balance. The employee is occasionally required to lift and/or move up to 25 pounds.
Specific vision abilities required by this job include good or corrected to 20/20 for close vision, distance vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job in a warehouse or light manufacturing environment.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts. Employees must have closed toe, rubber sole shoes to wear anytime they are required to be in the factory. The noise level in the office environment is usually quiet. The noise level in the factory is consistent with light industrial manufacturing.
Job Type: Full-time
Pay: DOE
Expected hours: 40 per week
Benefits:
401(k) matching
Health insurance
Dental insurance
Vision insurance
Flexible spending account
Health savings account
Employee assistance program
Life insurance
Paid time off
Paid Holidays
Referral program
Schedule:
- 8 hour shift
- Monday to Friday
NoEdge.jpg)
